Native Apps Team · Mirror
Your skincare friend.She reads the fine print.
Three angles, under a minute. You get comfort words instead of a score, a routine built from the bottles already on your shelf, and a straight answer on the days the answer is that you need nothing.
Opens an email, already written. One reply on launch day, nothing else.
No scores, ever
Own it first
Paid links labelled before the suggestion
Wednesday, August 27
27
Week 3
Days into calmer cheeks
Three weeks of showing up, and your cheeks are the proof. Gentle hands today.
Streak
12 evenings
Next scan
Today
S24M25T26W27T28F29S30
Daily plan
2 of 3 done
✓Morning routine4 steps · done 8:12 AM›
Evening routine4 steps · one tweak active tonight›
Weekly scanready today›
Tonight’s tweak: moisturizer covers your jaw, straight from Saturday’s scan
What it does
Four things, and none of them is a score.
A weekly scan, a shelf that knows what you own, a routine that rearranges itself around it, and fifty sourced pieces to read while you wait for your skin to catch up.
The weekly scan
Three angles, under a minute.
The scan produces a report written in comfort levels, not grades. Cheeks happy, jawline needs care, arrows against your own last scan.
- Comfort levels, not numbers. Thriving, happy, doing fine, needs care, needs love. No percentages, no skin age, no out of ten.
- Findings, with the evidence. Every line names the angle it was seen on and the thing on your shelf that already covers it.
- One tweak at a time. A change expires at your next scan. Nothing here is forever.
Same three angles every week, so the only thing being compared is you against you.
Your skin report
Scan 3 · Aug 27
3 angles
CheeksHappy↑ up
Under-eyesHappy→ steady
ForeheadDoing fine→ steady
T-zoneDoing fine↑ up
JawlineNeeds care↓ dipped
Comfort levels, not grades. Measured against your own skin, arrows vs last scan
Short version: your ceramide nights are landing. Cheeks are visibly calmer than scan one. The jawline wants moisture next, and your shelf already covers most of it.
✓
Going well
Cheeks and morning hydration. The ceramide nights are paying rent.
⌄
Needs attention
1 finding
⌄
See this week’s routine
Next scan opens Tuesday. Same light, same three angles.
The product scanner
Snap anything on your counter.
Fit the product in the corners and take the photo. Mira works out what it is and where it fits you, or you type the name. Both land in the same place.
- Like a lens, not a barcode reader. After the photo the corners become a window. Drag it to the part that matters and she looks again.
- The catalogue first. The words on the label are matched against our own catalogue, and the photo is only read by AI when they find nothing.
- A guess is labelled a guess. A product read off a photo says “This one is a guess” until you confirm it.
- People say, marked as AI. Pull the panel up for what reviewers wrote, found by a live search and summarised by AI. It says so, and the sources open in your browser.
The interesting part was teaching it to say when it cannot tell, instead of guessing at you.
Fit the product in the corners
Take the photo, then drag the corners to the product.
Snap anything on your counter. I work out what it is and where it fits you.
PhotoType it
Your shelf
It starts with what you already own.
Scan the things on your counter and each one lands in a step. If something you own already does the job, Mirror says so and recommends nothing.
- Own it first. An owned product wins its step. Suggestions only fill what is genuinely missing.
- Gaps are named, never blank. A ceramide moisturizer. A daily sunscreen, SPF 30 or higher. You can go and buy that anywhere.
- Nothing is deleted. Retired keeps the history, and comebacks are one tap.
Most people already own three of the four steps. Mirror is the part that notices.
Your shelf
Awesome
In routine
On the way
Wishlist
CeraVe Foaming Cleanser
Step 1, morning and nightown it
The Ordinary Retinal 0.2%
Step 2, eveningsown it
CeraVe Moisturizing Cream
Step 3, evenings · about a month leftlow
La Roche-Posay Anthelios
Step 4, every morningown it
Fill your gaps
Only what is missing, at your budget.
Fill your gaps lists the steps nothing on your shelf covers yet. Choose a budget, Basic, Awesome or Next Level, and compare all three side by side before you switch.
- The disclosure comes first. The paid link badge sits above the list, not in a footnote under it. That order is the rule, not a layout preference.
- An estimate says so. A price Mirror estimates reads “about $17”. The shop sets the real number.
- Girl math, out loud. 42 cents a night is a fairer way to think about a jar than the number on the shelf edge.
- No fit percentages. A made-up number in a nice chip is still a made-up number, so Mirror does not print one.
Move up a level any month. The steps stay the same and the bottles get better.
Compare all three
Built from your scan and what you already own
BasicAwesomeNext Level
Popular picks that earn their price, plus one splurge where it counts
Paid link
“About” means our estimate. The shop sets the final price.
CeraVe Foaming CleanserStep 1, morning and nightown it
A beginner retinoid serumStep 2, eveningsgirl math: 28 cents a nightabout $24.90+
CeraVe Moisturizing CreamStep 3, eveningsown it
A daily sunscreen, SPF 30 or higherStep 4, every morninggirl math: 33 cents a morningabout $29.99+
A barrier repair balmFlare nights, as neededgirl math: 42 cents a nightabout $20.08+
3 things to buy
81 cents a day across the season
about $74.97
Save all 3 to my list
Insights
Fifty pieces. Every one sourced.
Stories you swipe in a few seconds, and reads that sit you down for three minutes. Mira writes them from published research and named dermatology guidance, and a person checks each one against those sources before it ships.
- Keyed to what you told her. A card can say why it is there: you said your skin reacts easily, you are using tretinoin, there is niacinamide on your shelf.
- Twenty drawn glyphs. An icon that appears twenty times has stopped being information, so every piece carries its own.
- Written by AI, and it says so. The badge sits above the first paragraph, and the sources are listed under it.
Fifty at launch, every one with its sources at the foot of it.
Insights
For you
Stories
Mirror 101
Ingredients
Stories
All ten
Swipe through. A few seconds each, mostly pictures.
STORYDoes it actually work
STORYThe half you cannot feel
STORYThere is no base tan
Picked for you
What your barrier actually is✦ You said your skin reacts easily›
Squeaky clean is a warning✦ Your face feels tight after washing›
Beef tallow on your faceWhat the evidence says · 3 min›
✦ AI written, sourced
Every figure tied to the source it came from.
Launching soon
It is built. It is not on the App Store yet.
One email the day it goes live. Nothing before it, nothing after.
Opens an email, already written. One reply on launch day, nothing else.
Mira
Somebody has to read all of it.
Mira is the guide inside Mirror. She reads the label, writes the insights, notices when six calm evenings have gone by, and tells you when to do nothing. Ask her anything in the Mira tab: her replies are written live by Anthropic’s Claude, with Google’s Gemini standing in, and held to rules checked in code.
“Start where money is easy. You can climb a level any month, the steps stay the same.”
On a quiet week
“Nothing new this week. I mean it. Give me seven boring days and then we talk.”
On a scan finding
“Dry and tight after a few good weeks usually means the weather turned, not you.”
On a worn label
“Not your fault and not the bottle’s. The databases are thin here, so I will read it myself if you like.”
The rules
What Mirror will not do.
Written down before there is any money involved, rather than after.
No scores
Your skin is not a number.
No score out of ten, no skin age, no percentage match. Comfort words and an arrow against your own last scan, and that is all.
Own it first
The cheapest advice wins.
If something already on your shelf does the job, Mirror says so and recommends nothing. Whether a product can be monetised is stored separately from everything that decides whether it suits you, and fit is always decided first. Commission only breaks a tie between picks that suit you equally well.
Disclosure first
The badge goes above.
A paid link is labelled before the recommendation it belongs to, never in a footnote underneath. A price Mirror estimates says “about”, because it is an estimate, not a quote.
No invented voices
Real reviewers, marked as AI.
No made-up reviews or testimonials, ever. People say summarises what real reviewers wrote, found by a live search, and it is labelled an AI summary with its sources underneath.
Your face stays yours
Nothing face derived leaves.
Face data is never used for marketing or advertising, and never reaches an affiliate network. An outbound link carries the product and the name of the screen you tapped it on, and nothing about you.
Not a doctor
Cosmetic, not medical.
Mirror gives cosmetic, educational skincare information. It is not medical advice, diagnosis or treatment, and it is not a substitute for a dermatologist.
The reading side
Short pieces, with the caveats left in.
Written from public research and checked before publishing. The same voice that is in the app, out here where anyone can read it.
Mirror 101Sunscreen, the whole argument4 min readYour ingredientsNiacinamide, minus the myths3 min readMirror 101What routine order actually does3 min readYour ingredientsRetinoids without the peeling5 min readMirror 101Moisturiser is not optional3 min readMirror 101How to read an ingredient list in thirty seconds4 min read
Coming to iPhone
Boring, on purpose.
Mirror is in build. Nothing is on the App Store yet. The reading side is live in the meantime, and it is the same voice that is in the app.
Opens an email, already written. One reply on launch day, nothing else.